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This closing ad for Donald Trump effectively summarized the anti-establishment message of his campaign. VIEW ADS FROM THE CURRENT ELECTION. A BLOG ABOUT THE 2016 CLINTON VS. The idea that you can merchandise candidates for high office like breakfast cereal is the ultimate indignity to the democratic process. Television is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it. In a media-saturated environment in which news, opinions, and entertainment surround us all day on our television sets, computers, and cell phones, the television commercial remains the one area where presidential candidates have complete control over their images.
Television commercials use all the tools of fiction filmmaking, including script, visuals, editing, and performance, to distill a candidate’s major campaign themes into a few powerful images. The Living Room Candidate contains more than 300 commercials, from every presidential election since 1952, when Madison Avenue advertising executive Rosser Reeves convinced Dwight Eisenhower that short ads played during such popular TV programs as I Love Lucy would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run. Texas is the land of perennial drought, broken by intense floods. If you’re not sure about your flood risk, listen to what Texas meteorologists have to say. Then talk to your agent or visit our web resource page for more information. Looking for a great place with good benefits?
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